Why "Just Video" Isn't Enough for Gen Z
Tuesday, May 19, 2026 4:15 PM to 4:45 PM · 30 min. (America/Los_Angeles)
Learning Stage 4, EXPO, South Hall, Level One
Learning Stage (Product Demonstrations)
Learning Technologies
Information
So you're doing training videos. That's great! But are those videos getting you the results you need? If not, science has an answer. According to a study released this year, people want more video content from companies — especially Gen Z. But the right kind of video makes a difference. Generic templates and talking-head explainers don't cut it when the goal is meaningful engagement, and personalization has been shown to boost learner enjoyment and outcomes.
The good news is that AI has changed what's possible. Video that once took months to produce now takes minutes, and it doesn't have to look like every other corporate training video out there. This session digs into the behavioral science of why video works, where most L&D videos fall short and what it takes to make your newest generation of employees (and everyone else) engage more and learn better.
The good news is that AI has changed what's possible. Video that once took months to produce now takes minutes, and it doesn't have to look like every other corporate training video out there. This session digs into the behavioral science of why video works, where most L&D videos fall short and what it takes to make your newest generation of employees (and everyone else) engage more and learn better.
Complete Session & Speaker Evaluation
Learning Objective 1:
Understand the behavioral science behind why video works for learning and where traditional, generic videos fall short in achieving meaningful engagement.
Learning Objective 2:
Explore how personalization and the right kind of video content can boost learner enjoyment and outcomes, especially for Gen Z.
Learning Objective 3:
Identify how Lucas AI is changing what's possible in video creation, letting you generate unique, highly engaging training content in minutes rather than months.
Format
In-Person
Schedule-At-A-Glance
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